Ypsos – Winning in India

WHO WE ARE

Ypsos has been created by a dream team of India’s leading IT Professionals who have come together to build a Boutique Advisory Firm. The mission of Ypsos is to help New Age technology businesses win in India, at low risk and low cost.

India is a challenging market – continent sized with bewildering complexity. On one hand it is the world’s 5th largest economy with a GDP of $3.75 Trillion and currently ranked the fastest growing major economy. On the other hand, it is like three countries rolled into one –with the top tier having the buying capacity of United Kingdom and the mid-tier equivalent to that of Indonesia. The Indian customer is very well informed, highly skilled and extremely demanding. There is a different India in every 100 kilometres that you travel. Market entry and the ability to drive consistent growth is fraught with risks. The cost and impact of a wrong decision is astronomical.

Ypsos helps reduce risk and cost by offering a bouquet of services starting from the creation of the legal entity, determining the “Go-To-Market”, setting-up and strengthening of the sales and channel organization, CXO connects, building the marketing plan, driving Public Policy and Advocacy, supporting talent acquisition and retention all the way to scaling the business for sustained success. Ypsos also helps set up Global Engineering Centres.

We work with end customer organizations to help them accelerate their Digital Transformation journey, as a trusted technology advisor. Ypsos enables organizations to derive maximum value from their IT investments. The firm helps customers to identify technology gaps and then enables optimum adoption of the right technologies, supported by efficient on-time deployment.

We have a strong pedigree. Our associates have over 150 years of experience in working with leading large multinationals and Indian corporates to market leadership position across diverse industries. We have served in leadership positions in iconic technology companies like Wipro, Cisco, EMC, HP, Dell, Fujitsu, FireEye, ForeScout and McAfee. The domains span IT Services, IT Infrastructure, Applications, Data and Document Management and Cybersecurity.

We have deep knowledge of the Indian market, customer buying behaviour, competition, emerging business opportunities and government relations. We have created Ypsos to enable long term, sustainable success. It is a culmination of our experience and dream that fires our passion to help our customers win and succeed in India.

Stable Solution

We deliver what we commit; depending on imperative and established use cases along with referential customers with more than 2m ARR

Structure

Issue architectural support structure, 24x7 product support, marketing collaterals, lead generation engines, if you lack any business vertical.

Invest & Commit

We invest/co-invest and pledge to arrange field resources, pre & post-sales enablement, support and training.

Our Mission

Help New Age Technology Companies succeed in India at minimum cost and risk, whilst enabling Digital Transformation of the Enterprise through the adoption of best of breed technologies.

Why is India a Prized Market?

At $3.75 Trillion, India is currently the world’s sixth largest economy and the fastest growing major economy. It is posed to become the world’s 3rd largest economy after US & China by 2032.
Leveraging the world’s largest bio-metric database (Aadhar) and Open India Stack, India is also leapfrogging many counties in adoption of Digital Technologies and leveraging it to deliver public services. It is also the world’s #2 in internet subscriber base and Smartphone penetration. India enjoys the lowest cost of data in the world with correspondingly the highest monthly consumption of data.
India is not only a huge consumption market but is also a major IT powerhouse, both in usage of IT as well as a global supplier of quality IT talent.

India is therefore, one of the most critical and prized markets for any technology company

Challenges of The India Market

India is also challenging market. It is continent sized with bewildering complexity. It is like three countries rolled into one – the top tier equivalent to United Kingdom, the mid-tier equivalent to Indonesia and the bottom tier equivalent to Sub-Saharan Africa.
The customers are well informed, highly skilled, extremely demanding and price sensitive
India is also a hyper competitive market. Not only are a majority of world’s technology companies directly present, but there is also competition posed by an ever-growing number of innovative and well-funded start-ups. India now has the world’s 3rd largest start-up ecosystem in the world including the 3rd largest number of unicorns.
In this crowded market, it is difficult to get access to the CXOs, key influencers and key decision makers
Very often executives at parent companies are unable to devote the kind of energy and bandwidth that a market like India demands
The cost of a wrong hire and wrong strategic move could be debilitating and take a long time to recover.
Results can therefore take long and many iterations

WHY Ypsos

Low Risk Low Cost

We help you reduce risk and cost by offering a bouquet of services including set-up, sales, marketing, go-to-market, CXO connect, acquisition and retention of talent not only at the time of entry but all the way to scaling for sustained success.
We also propose to help end customers accelerate their Digital Transformation journey by being a trusted advisor to the CIO/CISO and enabling them to get maximum value for their IT investments. Ypsos offers update on latest technologies including the pros and cons, technology gap identification, optimum adoption of technologies and efficient deployment and timely support.
We have a strong pedigree. Our associates have over 150 years of experience in working with leading large multinationals and Indian corporates to market leadership position across diverse industries. We have served in leadership positions in iconic technology companies like Wipro, Tech Mahindra, Cisco, EMC, HP, Dell, Fujitsu, FireEye, ForeScout and MacAfee. The domains span IT Services, IT Infrastructure, Applications, Data and Document Management and Cybersecurity.
We have deep knowledge of the Indian market, customer buying behaviour, competition, emerging business opportunities and government relations.
We have created Ypsos for long term success and sustainability. It is a culmination of our experience and our dream to leave a legacy behind.

The PRISE of Indian Market

Performance

Our razor-sharp focus is on execution. Performance is achieving in a relatively short time and low-cost measurable success in winning new customers, in setting up GTM channel and putting the right team in place.

Results

Our background and our experience teach us that only results matter. We therefore deliver not only on final business results but also help develop and track interim measures so that we know that you and us are on the right track.

Insight

Our combined 150+ years of experience provides us with deep insights about Indian markets in terms of true buying potential of customers, the right influences and decision makers, industry leaders and consultants whose words carry weight and hiring right resources with proven track records.

Strategy

We design and deliver strategy that is appropriate and meaningful.

Empower

Our end objective is to empower and hand hold your organization and team so that once the initial traction is gained, they can sustain and scale the business on their own.